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民办高校的宣传工作大致可分两个层面,一是学校自身层面,如新闻理论宣传工作、校园网络文化建设等,宣传工作依靠自媒体平台,在工作过程中可以使学生获取信息资源的途径更加多元,拓宽学生视野,增强学校信誉度和学生对学校的认可度;二是社会影响层面,由于民办高校是社会力量办学,公众对与民办高校的办学性质、教学质量、学术水平等方面的了解不及对公办院校的了解那样透彻,通过借助自媒体平台对学校工作、政策进行普泛化、平民化宣传,使民办高校形象能够更
Publicity work of private universities can be divided into two levels, one is the school itself, such as the publicity of news theory, the construction of campus network culture, publicity work relying on the media platform, in the course of their work can make students more access to information resources Diversified, broaden the horizons of students, enhance the credibility of the school and student recognition of the school; Second, the social impact level, as private colleges and universities are the social forces to run a school, the public and private colleges and universities to run the school, teaching quality, academic level understanding Not as thorough as it is for public institutions to learn, and through the use of self-media platform to popularize school work and policies and popularize publicity so that the image of private colleges and universities can be more