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现如今,大多数的企业把追求企业的最大经济效益作为生产经营的主要目的。对煤矿企业来说,他们认为出煤量是企业的主要任务和唯一目的,不需要做类似宣传报道的虚无工作,更不需要建立宣传部门此类的形式部门。其实,这种想法和观念是片面的,更是错误的,在目前社会市场经济的新形势下,宣传工作在煤矿企业中是非常重要的,它对煤矿的进步和发展有着十分关键的作用和意义,因此,必须要改变上面错误的观念,充分认识宣传工作的重要性。本文主要论述宣传工作对创建煤矿企业新形象的作用和意义。
Nowadays, most enterprises regard the pursuit of the greatest economic benefits of their enterprises as the main purpose of their production and operation. For coal mining enterprises, they think that the coal output is the main task and the sole purpose of the enterprise. They do not need to do nothing similar to propaganda and reporting, nor do they need to establish such formal departments as propaganda departments. In fact, this idea and concept are one-sided and even wrong. Under the current situation of social market economy, propaganda work is very important in the coal mining enterprises and it plays a very crucial role in the progress and development of coal mines. Meaning, therefore, we must change the wrong ideas above, fully aware of the importance of advocacy. This article mainly discusses the propaganda work to create a new image of coal mining enterprises and its significance.