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随着信息化时代的来临,互联网技术的进步,带来了网络媒体的飞速发展,同时深刻影响了信息传播的方式与受众选择信息的方式。以集邮报刊为主的传统集邮媒体,与社会传统的大众媒体一样,受到以网络为主的新媒体的严重冲击。无论是“官办”还是民办集邮报刊,都不同程度地面临生存的压力。面对这一挑战,传统集邮媒体将采取怎样的对策?能否摆脱困境或未雨绸缪,获得新的发展?值得我们关注和探讨。
With the advent of the information age, advances in Internet technology have brought about the rapid development of online media. At the same time, the way of information dissemination and the way of information selection by audiences have been profoundly affected. The traditional philatelic media, which is mainly based on philatelic newspapers and periodicals, is seriously affected by the new web-based media like the traditional mass media. Whether it is “official” or private philatelic newspapers and magazines, are facing varying degrees of pressure to survive. In the face of this challenge, what kind of countermeasures will be taken by the traditional philatelic media? Whether we can get out of the predicament or take precautions to gain new development? It deserves our attention and discussion.