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国家统计局近期发布的信息表明:“森达”皮鞋国内市场占有率连续第8年位居全国同行业第一位。“森达”何以称雄皮鞋市场?细分市场,编织网络。森达将自己的目标市场总体上分为国际、国内两大市场。国内市场设立东北、华北、华东、西北、西南五大销售总公司,又在48个地(市)级城市设立销售分公司,全面推行区域市场负责制。在销售终端建设上,坚持“进名城、入名店、唱主角、创一流”的目标导向,全国各大城市排名前1000位的大型商场中均有森达专厅或专柜,还建有近千家专卖店,形成了覆盖全国的市场网络。年销售森达皮鞋300万元以上的商业单位有280家。建好特色卖场。聘请了5名国内知名的卖场形象设计专家,对各专卖店(厅)、专柜的卖场形象进行总体设计,
National Bureau of Statistics recently released information shows: “Senda” shoes market share for the 8th consecutive year ranked first in the same industry. “Senda ” Why promote leather shoes market? Market segments, weaving network. Senda’s own target market is generally divided into international and domestic markets. The domestic market set up five sales headquarters in Northeast China, North China, East China, Northwest and Southwest China, and set up sales subsidiaries in 48 prefecture-level cities to fully implement the regional market responsibility system. In the construction of sales terminals, we insisted on the goal orientation of “entering the famous city, famous restaurant, playing the leading role and creating the first class ”. All the major shopping malls in the top 1000 cities in the country have SEDA special rooms or counters, Thousands of stores, formed a nationwide coverage of the market network. Sent annual sales of more than 3000000 yuan leather business units 280. Build a good store. Hired five well-known store image design experts, the store (hall), the store’s image of the overall design,