广播行风热线类节目可持续发展的路径抉择

• 作 者: 陶廷龙
• 机 构: 宁波电台新闻综合频率,
• 出 处: 视听纵横
• 发表日期: 2011年06期
• 关键词: 行风热线 广播 广播界 诉求渠道 可持续发展 舆论监督 节目定位 办事效率 面对面 媒体互动

一、广播行风热线类节目的发展现状行风热线节目这几年在广播界风起云涌,影响越来越大,它充分发挥了广播特长,为政府和群众搭建了桥梁,维系了纽带。从政府角度说,通过此类节目的运作,改变了执政理念,扩大了执政渠道,提高了办事效率,树立了政府形象;从群众角度说,百姓能与领导面对面交流,增加了诉求渠道,增加了亲

First, the development status of the radio industry hotline program The hotline program in recent years in the turmoil in the broadcasting industry, more and more influential, it gives full play to the radio expertise for the government and the masses to build a bridge to maintain the bond. From the perspective of the government, through the operation of such programs, the concept of ruling has been changed, the channels for ruling the government have been expanded, the efficiency of handling affairs has been enhanced and the image of the government has been established. From the mass point of view, people can exchange face-to-face with leaders and increase the channels of appeal and increase Pro