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相对于只是关注商业利润而为产品配置性感外衣的一般包装设计而言,绿色包装设计在其理念到行动的过程中,更显示出长远的目光。今天的设计师应当建立清醒的环保意识,或许可以暂且放下各种华而不实、浮于表象的设计因素,回归到原始的、朴素的材料语言上来,让材料本体叙事,唤起人们或遥远、或飘忽于眼前的记忆,激起人们文化或情感上的呼应。本文在前人对绿色包装设计研究的基础上,探讨绿色观念通过材料语言在包装设计中实现的可能性,进一步探讨了绿色包装设计中材料语言对绿色观念实现的方法论。
Compared with the general packaging design for fabric sexy apparel that focuses solely on commercial profitability, green packaging design shows its long-term vision as it moves from concept to action. Today’s designers should establish a clear environmental awareness, perhaps for the time being put aside all sorts of flashy, graphic design factors, to return to the original, simple material language, so that material ontology narrative, arouse people or distant, or erratic The immediate memories aroused people’s cultural or emotional response. Based on the previous researches on green packaging design, this paper explores the possibility that green concepts are realized through material language in packaging design, and further explores the methodology of material language to achieve green concepts in green packaging design.