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广告产业链功能安排、媒介发展引导、广告主体的国际接轨、导向明确的产业环境,以上四个因素是传统广告大发展的四大制度安排,对比之下,新媒体制度安排得如何呢?制度也是一种生产力,制度供给对传统广告发展起到重要作用。综观改革开放以来的广告产业制度安排,有四大制度成为传统广告发展的重要引擎。传统广告制度安排具有对新媒体广告的重大借鉴之处。广告产业链功能安排、媒介发展引导、广告主体的国际接轨、导
The four major institutional arrangements for the development of traditional advertising are the four factors above: the arrangement of functions of the advertising industry chain, the development of media, the international practice of advertising bodies, and the orientation of a clear industrial environment. In contrast, what is the new media system arrangement? Is also a kind of productivity, system supply plays an important role in the development of traditional advertising. Looking at the institutional arrangements of the advertising industry since the reform and opening up, there are four major systems that have become an important engine for the development of traditional advertising. Traditional advertising system arrangements have a significant reference to new media ads. Advertising industry chain function arrangement, media development guide, advertisement main body international standard, guide