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本研究以雾霾段子为研究对象,以自我赋权为研究视角,力求发现在雾霾段子传播中出现的受众表达与行动断裂的原因,为雾霾话语建构提供参考,为雾霾问题的解决提供思考路径。通过研究发现,新媒体环境下受众自我赋权是雾霾段子产生的一个重要原因,但在雾霾问题上,受众的表达与行动之间产生了严重的断裂,这与自我赋权的隐蔽性、受众在公共领域的自我意识缺乏以及雾霾问题传播本身的话语建构都存在一定的关系。
In this study, the fog haze segment as the research object, with self-empowerment as the research perspective, and strive to find out the reasons for the audience expression and action fracture appear in haze segment propagation, provide a reference for haze words construction, to solve the haze problem Provide a path of thinking. Through the research, we found that the audience self-empowerment is one of the most important reasons for the haze episode in the new media environment. However, there is a serious breakage between the expression and the action of the audience in the haze problem, which is closely related to the concealment of self-empowerment , The lack of self-awareness of the public in the public domain and the construction of the discourse of smog problem itself.