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自二十世纪开始,我国的旅游行业发展日益迅速,旅行社也快速发展了起来。旅行社是连接旅游景点和游客之间的桥梁与纽带,而其服务质量的好与坏则可以直接的影响游客是否实现和满足其消费的需求,即而影响了在旅游过程中,游客对旅游企业的整体形象,同时对旅游企业的经济效益也有一定的影响。酒店主要针对的人群就是商务人员、休闲人员和及旅游人员,随着旅游业的发展,旅客对酒店的服务质量及需求就日益严格起来。
Since the beginning of the twentieth century, China’s tourism industry has developed rapidly and travel agencies have also developed rapidly. Travel agencies is a bridge and link between tourist attractions and tourists, and its quality of service is good or bad can directly affect the tourists to achieve and meet their consumer needs, thus affecting the travel process, tourists to tourism enterprises The overall image of the same time, the economic efficiency of tourism enterprises also have a certain impact. The hotel is mainly targeted at the crowd is business people, leisure staff and travel personnel, with the development of tourism, the quality of passenger services and hotel demand is increasingly stringent.