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SMARTPHONE companies are in battle in China,the world's largestsmartphone market.While not yet the largest in terms of profit,it surpassed the United States in 2011 to register the world's highest smartphone sales volume,according to Strategy Analytics,an international market research and consulting firm.In this fiercely competitive environment,Apple,which revolutionized the smartphone world in 2007 with the release of the first iPhone,now finds itself playing defense in China as other companies step up their game.
Unbeatable Apple?
The California-based Apple company claims its sales in China are still strong,citing the 2 million units sold in the first three days after the iPhone 5 became available in China in December.The pricey brand's reputation and sleek designs have turned it into a status symbol,making it a must-buy for many Chinese consumers.While some consumers find the brand's prestige initially off-putting,they are eventually seduced by the iPhone's attributes.