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当社交理念渗入商务领域之后,CIO如伺帮助企业应对变化?在墨西哥水泥公司CEMEX里,一项叫做“转变”(Shift)的社交网络活动在员工中已经推行了一年。在这项活动中,有2万多名员工参与,并组建了500多个社区。在大量的交互活动中,员工们提出的9项创新方案被付诸实践,而大量的创意也得以在全球范围内被员工们广泛讨论。作为一家业务遍布50多个国家的跨国公司,这样规模的交互活动加快了产品从创意到诞生的过程,一款叫做CEMEXReadv Mix的产品得以在四个月内面世。而对于公司运营者CEO和CIO来说,这
CIOs help companies adapt when social ideas infiltrate the business world. A social network activity called “Shift” has been running for one year at CEMEX, the Mexican cement company. In this event, more than 20,000 employees participated and formed more than 500 communities. In a large number of interactive activities, employees put forward nine innovative programs put into practice, and a large number of ideas have been widely discussed by staff around the world. As a multinational company with operations in more than 50 countries, this scale of interaction accelerated the product’s evolution from originality to birth, and a product called CEMEXReadv Mix was launched in four months. For company CEOs and CIOs, this is