论文部分内容阅读
伴随着当前现代信息技术的不断飞速发展,网络在社会经济生活中的各个领域都发挥着越来越重要的作用。企业运用网络进行品牌营销的现象也已经习以为常,如今“微博”这一新型形式也已经在企业的品牌营销过程中发挥作用。笔者就企业微博与企业的品牌营销问题展开论述,文章首先阐述了企业运用微博开展营销的发展现状,继而分析了企业运用微博开展品牌营销的优势所在,最后分析了企业运用微博进行品牌营销的发展趋势,以期能够对我国当前企业微博营销的持续健康发展提供一点可借鉴之处。
With the continuous rapid development of modern information technology, the network plays an increasingly important role in all fields of social and economic life. Businesses using the Internet to brand marketing has also become accustomed to, and now “Weibo ” this new form has also played an important role in the brand marketing process. The author discusses the issue of enterprise microblogging and enterprise brand marketing. The article firstly elaborates the current status of the enterprise using microblog to develop marketing, and then analyzes the advantage of using microblog to brand marketing. At last, it analyzes the use of microblogging Brand marketing trends, with a view to China’s current corporate microblogging marketing sustainable and healthy development to provide a little reference.