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我相信,有朝一日当Creative Director(创意总监),几乎是每一位初入行做广告的创意人的梦想。但僧多粥少,如何在艰辛而充满机遇的广告创意生涯中令自己的Idea(创意点子)突围而出,受人瞩目与赞赏,从而赢得CD的职位呢?实在不容易! 记得8年前,我还在香港第一大广告公司JWT智威汤逊工作。当时,虽然已为广告拼搏了多年,也由美术指导升任高级美术指导一职,但却始终没有机会晋升到CD的位子,便以为自己的能
I believe that one day when Creative Director (Creative Director) is almost every dream of creative people who are new to advertising. However, it is difficult to learn how to make your Idea (idea) stand out in an adventurous and creative advertising career. How can you win the CD position? It is not easy! I remember 8 years ago. Worked at JWT JWT, the largest advertising company in Hong Kong. At that time, although he had worked hard for advertising for many years and was promoted to the position of senior art director by the art director, he never had the opportunity to be promoted to the CD position and he thought he could