浅论现代企业的市场营销信息系统

• 作 者: 陈亮
• 机 构: 武汉大学信息管理学院 湖北430072
• 出 处: 情报理论与实践
• 发表日期: 2002年04期
• 关键词: 现代企业 市场营销信息系统 信息需求 信息获取 信息分析 信息传递 enterprise marketing market information

In the new market environment,information becomes an important marketing tool of modern enterprises Establishing the enterprise marketing information system is an important approach for the enterprise to collect information and make decision This paper puts forward a frame of the marketing information system and gives a detailed description of its characters and functions

In the new market environment, information becomes an important marketing tool of modern enterprises Establishing the enterprise marketing information system is an important approach for the enterprise to collect information and make decision This paper puts forward a frame of the marketing information system and gives a detailed description of its characters and functions