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乡广播站经费来源有限,能不能把农村有线广播办成经济实体,增强自身发展能力呢?办法还是有的,其根本的途径在于开展广告业务,笔者前不久参观学习了射洪县香山和仁和乡广播站开办广播广告服务取得明显效果的经验。这两个乡站从1983年开始,在县工商部门的指导和配合下,利用广播做好广告宣传工作。6年多来,既为农村社员创造了经济收入,两站又各收广告费2万余元,这些钱全部用于广播事业建设,使这两个站成为全县第一流的
Township radio station funding is limited, can rural cable broadcasting into an economic entity, to enhance their own ability to develop it? There are still some ways, the fundamental way is to carry out advertising business, I recently visited the radio Hongshan County and Renhe Township radio station to start radio advertising service achieved remarkable results. These two township stations started from 1983, under the guidance and cooperation of the county’s business sector, made good use of radio and television advertisements. Over the past six years, both rural residents have created economic income, and two stations have received advertising fees of more than 20,000 yuan each. All these money are used for the construction of broadcasting businesses, making these two stations the best in the county