论文部分内容阅读
1 茶饮料市场的宏观经济环境分析饮料行业是我国食品行业中发展较快的行业之一，我国十二亿人口为饮料行业提供了一个非常广阔的消费市场，目前我国的饮料人均消费为8～10公斤/年，为世界平均水平的1/5，是西方发达国家的1/40，预计到2005年，中国人均饮料消费将增长到20公斤，中国的饮料市场将成为世界上规模最大、竞争最激烈、专业化程度很高的饮料市场之一。
1 Analysis of macroeconomic environment of tea beverage market The beverage industry is one of the fastest growing industries in China’s food industry. China’s population of 1.2 billion provides a very broad consumer market for the beverage industry. At present, per capita consumption of beverages in China is 8 ~ 10 kg / year, 1/5 of the world average, is 1/40 of the developed countries in the world. It is estimated that the per capita consumption of beverages in China will increase to 20 kg by 2005, and China’s beverage market will become the largest in the world with the competition One of the most intense and highly specialized beverage markets.