论文部分内容阅读
广西与东盟国家山水相连,是我国与东盟国家联系的重要通道,与东盟旅游合作优势明显。泰国作为东盟成员国中经济发达的国家,积极拓展泰国市场有利于充分发挥广西旅游业在地理、资源、人文方面的优势,并以此转化为促进广西旅游发展的强大动力。文章首先介绍广西与泰国旅游发展现状,进而分析了广西对泰国市场旅游营销方面存在的问题及原因,以此为基础,提出广西拓展泰国市场的旅游营销策略和建议。
Guangxi is linked with the landscape of ASEAN countries. It is an important channel for China to contact ASEAN countries. Its cooperation with ASEAN has obvious advantages. As a country with developed economy in ASEAN member countries, Thailand actively expands the Thai market, which is conducive to giving full play to its advantages in geography, resources and humanities, and thus turning it into a powerful impetus to Guangxi’s tourism development. The article first introduces the current situation of tourism development in Guangxi and Thailand, and then analyzes the problems existing in the tourism marketing of the Thai market in Guangxi and the reasons for it. Based on this, it proposes the tourism marketing strategies and suggestions for expanding the Thai market in Guangxi.