Zealios:阳光下,享优惠

• 出 处: 销售与市场(评论版)
• 发表日期: 2014年09期
• 关键词: 理念灌输 防晒产品 营销运作 防晒 口号式 特立独行 感应 叛逆 比热 移动营销

炎热夏季,防晒产品是女性的必备单品,竞争的激烈堪比热辣的阳光。虽然众多的防晒产品也纷纷亮出自己的理念,但防晒理念同质化严重,口号式的理念灌输也缺乏说服力,营销运作更缺新意。在众多同质化品牌中,Zealios却特立独行,以“叛逆”的姿态做出了个性好玩的创意和互动。Zealios设计了一个有趣的应用,只有当用户拿着手机到户外,感应到阳光的时候,才能激活产品的优惠,享受优惠。搭载着移动新媒体,利用新技术,结合户外的阳光,让品牌与用户产生有

Hot summer, sunscreen products are essential for women’s single product, the intense competition comparable to hot sunshine. Although a large number of sunscreen products have also come up with their own ideas, but the concept of homogeneity sunscreen serious slogan of inculcating the concept of infiltration, marketing more innovative. Among the many homogenous brands, Zealios is unique and creative and interactive with a “rebellious” attitude. Zealios has designed a fun application that activates product offers and offers when the user holds the phone outdoors and senses the sun. Equipped with mobile new media, the use of new technologies, combined with outdoor sunshine, so that brands and users have