信阳百家:“排头兵”乡镇市场

• 作 者: 任慧媛 周文杰
• 出 处: 中国连锁
• 发表日期: 2016年04期
• 关键词: 百家 社区店 乡镇市场 大型零售企业 杨尚儒 购物中心 世界巨头 三四 城镇经济 零售品牌

从2001年第一家社区店“百家顺”北京路店开张至今,经过15年的发展,信阳百家的门店数增加到了51家,业态也在社区店的基础上增加了城区标超和乡镇商贸购物中心。当前,一二线城市开店数量逐步饱和,三四线城市正成为大型零售企业扩张的蓝海。而农村市场加速开放,城镇经济开发带来的市场红利,被认为是超市零售业走向三四线城市的最佳时机。但拥有良好时机不代表没有本土竞争。河南本土品牌“胖东来”就曾让世界巨头沃尔玛,家乐福在当地难以立足。“百家”作为河南的另一本土零售品牌也已盛名于外,在当地市场有着相当的规模。

Since 2001, the first community shop “Bai Shishun ” Beijing Road store opened so far, after 15 years of development, Xinyang hundred stores increased to 51, the format is also based on the community shop to increase the city standard Chaohe Township Commercial Center. At present, the number of first-tier and second-tier cities is gradually expanding. Third- and fourth-tier cities are becoming the blue ocean for the expansion of large-scale retail enterprises. Accelerated opening up of rural markets, urban economic development brought about by the market dividend, is considered to supermarket supermarkets to the three or four-tier cities the best time. But having a good time does not mean there is no local competition. Henan native brand “Fat East to ” once let the world giant Wal-Mart, Carrefour hard to gain a foothold in the local. “100 ” as another native retail brand in Henan has also been renowned, has a considerable scale in the local market.