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当下,新媒体时代继续演进,“新媒体”、“融媒体”成为热词,众多电视媒体也纷纷试水各类新媒体业务。但是,新媒体业务并没有带来预期的大饼,反而有变成“鸡肋”的趋势,电视媒体有必要重新审视新媒体理念、新媒介形态以及前景不明的盈利模式。不过,站在行业自身的角度去反省,往往会存在观照的死角,而引入一个具有较高关联度的行业做参照,可能会带来新的启发。相比电视行业发展的强弩之末,一些互联网企业的发展如火如荼。财报显示,2012年第三季度,腾讯的总收入达115.7亿元,同比增
At present, the new media era continues to evolve, “new media”, “financial media” become hot words, many television media have also tested various types of new media business. However, the new media business did not bring the desired cake, instead, it turned into a “tasteless ” trend. It is necessary for the television media to re-examine the concept of new media, the new media and the uncertain profit model. However, standing in the industry’s own point of self-examination, there will often be the dead ends of the observation, and the introduction of a higher degree of relevance of the industry as a reference, it may bring new inspiration. Compared to the development of the television industry spent time, the development of some Internet companies in full swing. Earnings reports, the third quarter of 2012, Tencent’s total revenue of 115.7 billion yuan, an increase over the previous year