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高职院校宣传册设计要求讲究一种整体感,对于设计者而言,尤其需要对于学校的充分了解,包括对学校创立之初的文化理念、创立之始的历史背景、办学特点等各个因素。从宣传册的开本、字体选择到图像选择,再通过对版面设计的整体布局,设计出最适合学校宗旨的宣传册样板。然后从文字的选取到图像的设计,从字体的块面大小到图像的排版;各个细节都与我们所学到的关于版式设计和书籍装帧的设计的内容相结合,从而使我们最终所制作出来的宣传册趋于完美。本文结合我院宣传册的设计,就设计中应注意的视觉要素展开讨论。
The design requirements of the brochure of vocational colleges pay attention to a sense of unity, for designers, especially for the full understanding of the school, including the cultural concept of the beginning of the school was founded, the history of the founding of the beginning of the background, school characteristics and other factors . From the brochure of the open book, font selection to image selection, and then through the overall layout of the layout, design the most suitable for the purpose of the school brochure template. Then from the selection of the text to the design of the image, from the block size of the font to the typesetting of the image; every detail is combined with what we have learned about the design of the layout and the binding of the book, so that we finally make it Brochure tends to be perfect. This article combines the design of our hospital brochure to discuss the visual elements should pay attention to in the design.