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随着经济全球化的快速发展,我国在计算机互联网信息技术方面发展迅速,这也推动我国社会主义市场经济开始改变传统经济发展模式,开始走向多元化的经济发展道路。网络信息技术的发展,促使电子商务在我国经济发展中占据着非常重要的地位,已经从各个方面影响着人们的生活。但是,外部环境的改变及网络经济时代的发展,促使电子商务模式也走向改革,这必然导致网络营销渠道的变化,以适应电子商务模式的发展。本文在对我国电子商务模式下营销渠道发展现状进行分析的基础上,探讨了如何在电子商务模式下探索和发展新的网络营销渠道。
With the rapid development of economic globalization, our country has witnessed rapid development in the field of computer Internet information technology. This is also pushing China’s socialist market economy to start to change its traditional economic development mode and to move toward a diversified economic development path. The development of network information technology has prompted e-commerce to occupy a very important position in the economic development of our country and has affected people’s life in all aspects. However, the changes in the external environment and the development of the network economy have prompted the e-commerce model to move toward reform, which inevitably leads to changes in the network marketing channels to adapt to the development of e-business models. Based on the analysis of the status quo of marketing channels in China’s e-commerce mode, this paper explores how to explore and develop new marketing channels in e-commerce mode.