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中职学校面对市场竞争和教育竞争的挑战,若想要自身得到生存和发展,必须遵循可持续发展的理念来思考和决策学校的发展,注重学校形象的设计、塑造与整合。近年来,企业形象识别系统(CIS)被越来越多地应用于学校整体形象的塑造。中职学校构建优美学校可从三个方面进行,即建构理念识别系统、设计视觉识别系统、制定行为识别系统。
In order to meet the challenges of market competition and educational competition, secondary vocational schools must follow the concept of sustainable development to think and make decisions on the development of schools and pay attention to the design, shaping and integration of the school’s image if they want to survive and develop themselves. In recent years, corporate image recognition system (CIS) is increasingly used in shaping the overall image of the school. Secondary vocational schools to build beautiful schools can be carried out from three aspects, namely, the construction of concept recognition system, the design of visual recognition system, the development of behavior recognition system.