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截至目前,2008年北京奥运已有37家赞助商,他们面临的一个问题,是如何将“北京奥运赞助商”的形象成功地传达给广大消费者。中国人保财险的做法,值得参考。
Up to now, there are 37 sponsors for the 2008 Beijing Olympic Games. One of the problems they face is how to successfully convey the image of “Beijing Olympic sponsor” to consumers. Chinese insurance property insurance practices, it is worth considering.