TCL集团开拓俄罗斯市场初显成效

• 出 处: 企业技术开发
• 发表日期: 2003年07期
• 关键词: 越南市场 TCL 开拓力度 中国知名 罗斯 世界级企业 国内市场 生产基地 全球经济一体化 四年

在用了四年时间成功开拓越南市场之后,自去年起,中国知名家电企业TCL集团又把目光投向了市场前景更为广阔的饿罗斯市场,去年已销售彩电和VCD达23万台(套)。 据介绍,TCL集团决策层早在1997年就已开始关注俄罗斯市场,并设立了TCL俄罗斯代表处,积累了一定的经验和基础。去年,TCL加大了俄罗斯市场开拓力度,业绩喜人。

After four years of successful exploitations in Vietnam, TCL Group, a well-known home appliance company in China, has turned its attention to the market of hungry Rose which has a broader market prospect. Last year it sold 230,000 sets of color TV sets and VCDs, . According to reports, TCL Group decision-making as early as 1997 has begun to focus on the Russian market, and the establishment of the TCL Russia representative office, has accumulated some experience and foundation. Last year, TCL stepped up efforts to expand the Russian market and achieved satisfactory results.