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一个卓越的品牌,不仅是企业的灵魂,更是国家的名片。这是最近央视播出的专题片《2012,我们的品牌》中的一句话。中国纺织工业联合会会长王天凯在“2012中国服装家纺自主品牌建设成果发布会”上也发出呼吁:加强我国纺织行业自主品牌建设刻不容缓。尽管中国纺织服装行业的品牌建设早已启动,但目前还没有真正在国际上叫得响的品牌。中国纺织工业联合会名誉会长杜钰洲曾说过,培育一个品牌,要持续保持好品质二三十年。而要变沙漠中孤零零的胡杨树为沙漠绿洲,还需在品牌的文化层面多加努力。从文化层面来说,中国品牌文化创新不够,内在素质方面亟待提升。比如色彩,中国设计师对色彩的把握与现代流行有距离,对比
A great brand, not only the soul of business, but also the country’s business card. This is a recent CCTV broadcast feature film “2012, our brand” in a sentence. Wang Tiankai, president of China National Textile and Apparel Council issued an appeal on the conference of “2012 China Apparel Manufacturers’ Achievements of Own Brand Building Achievements”: Strengthening China’s textile industry’s independent brand building is urgent. Although the brand building of China’s textile and apparel industry has already started, there is no brand really rewarded in the world at present. Du Yuzhou, honorary president of China National Textile and Apparel Federation once said that to cultivate a brand, it is necessary to maintain good quality for twenty or thirty years. To change desert solitary Populus euphratica desert oasis, but also in the brand’s cultural level to work harder. From a cultural perspective, the brand culture of China is not enough innovation, the intrinsic quality needs to be improved. Such as color, Chinese designers grasp the color and the modern pop have a distance, contrast