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互联网裂变式发展导致信息传播的去中心化和扁平化,传统的话语体系、传播方式已满足不了师生对信息的需求,新常态下高校新闻舆论工作面临前所未有的困境和难题,高校宣传部门要发挥传统内容优势,发展利用融媒体传播故事的能力,形成新的舆论格局、话语体系和传播优势,更加自信地发挥新闻舆论工作在方向引领、价值导航、人心凝聚和文化校正方面的作用,真正成为学校发言人、群众扬声器、文化医生和形象设计师。
The fissile development of the Internet has led to the decentralization and flattening of information dissemination. The traditional discourse system and mode of communication can not meet the demand of teachers and students for information. Under the new normal, the public opinion work in colleges and universities faces unprecedented difficulties and problems. Give play to the advantages of traditional contents, develop the ability to use meltdown media to disseminate stories, form a new public opinion pattern, discourse system and dissemination superiority, and play a more confident role in guiding public opinion work in direction, value navigation, people’s congregation and cultural correction. Become a school spokesman, mass speakers, cultural doctors and image designers.