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国际话语权与语言传播能力是共同构成国家语言实力的要素,贡献于文化软实力。二者之间存在互生共荣关系。以孔子学院为表现形态的汉语国际传播已经成为国家软实力增强的重要标志,是提升中国国际话语权的必要途径。与此同时,其发展也存在层次不高,深度不够的问题。汉语国际传播亟待梳理中国文化内核中的普适价值;加强汉语国际传播顶层设计,诠释自己,把握媒体发声的主动权;培养语言传播问题研究、语言传播管理研究等专业人才,主导汉语国际传播学术领域的话语权,并持续创新。讲好中国话语,是孔子学院的使命。
The power of international discourse and language communication constitute the key elements of national language strength and contribute to the cultural soft power. There is an exchange of mutual prosperity between the two. The international communication of Chinese with the form of Confucius Institute has become an important symbol of the enhancement of the country’s soft power and a necessary way to enhance China’s international discourse power. At the same time, there are also some problems in its development, such as not high levels and not enough depths. Chinese international communication urgently needs to sort out the universal values in the core of Chinese culture; strengthens the top-level design of Chinese international communication, interprets itself and grasps the initiative of the media to voice; cultivates professionals engaged in research on language communication issues and language communication management, Area of discourse, and continuous innovation. Speaking Chinese language well is the mission of Confucius Institute.