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面对着巨变的经营环境,国际化经营活动日益显示出多元的发展趋势,其中国际战略联盟已成为新时代竞争模式的主流。国际战略联盟的现状如何?它存在问题的根源何在?在发展我国的国际化经营时,应如何正确借鉴这种新的竞争模式,这些都是本文试图探讨的几个问题。
Faced with a drastic change in business environment, internationalized business activities have increasingly demonstrated multiple development trends, among which the international strategic alliance has become the mainstream of the new era of competitive models. What is the status quo of the international strategic alliance? What are the root causes of its problems? How should we properly learn from this new competition model in the development of our country’s international operations? These are several issues that this paper is trying to explore.