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“像点击鼠标一样快速地跟客户接触并进行互动,无论是翻到下一页还是提供客户所需要的内容。”Adobe亚太区总裁Paul Robson说。我们都能够辨别糟糕的客户体验:不希望自己被当作一个任意的、没有区分的对象来对待,不希望浏览那些老掉牙的无趣网站,不希望电脑、移动端及平板电脑带来毫无分别的体验,也不希望刚买完东西就开始打折。今天的客户,比以往更加难以容忍糟糕的体验,他们对于企业有着极高的期待。
“Get in touch and interact with customers as quickly as you click, whether you go to the next page or provide what the customer wants. ” Paul Robson, president, Adobe Asia Pacific. We can all recognize the bad customer experience: we do not want to be treated as an arbitrary, indistinguishable person, we do not want to look at old, weary, uninteresting sites, we do not want computers, mobile phones and tablets to be indistinguishable Experience, do not want to buy things just started to discount. Today’s customers are more difficult to tolerate the worse experiences than ever before and they have very high expectations for the business.