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一、说服的目的与方式推销过程就是推销员说服顾客购买的过程。推销员说服顾客要把握3个方面:一是向顾客传递商品信息,使顾客对商品及交易条件有充分的了解,为购买决策提供依据;二是激发顾客的兴趣,让顾客喜欢你的产品;三是刺激顾客的购买欲望,诱导顾客产生购买行为。某厂开发的新产品气功激发仪,在某商场柜台摆放3个月无人问津,而后一
First, the purpose and method of persuasion The marketing process is the salesman’s process of persuading the customer to purchase. The salesman persuades the customer to grasp three aspects: first, deliver product information to the customer so that the customer has a full understanding of the product and trading conditions, and provide a basis for purchase decisions; second, inspire customer interest and let the customer like your product; The third is to stimulate the customer’s desire to buy and induce customers to make purchases. The new product Qigong excitation instrument developed by a certain factory was placed on the counter of a shopping mall for 3 months and nobody asked for it.