影响农村宣传工作效益的原因及对策

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在市场经济条件下,宣传工作也应讲求效益。有效才能有为,有为才能有位、有威和有生命力,才能在改革开放和现代化建设中真正发挥其优势。当前,做好宣传工作的有利条件不少,但影响宣传工作效益的因素依然存在。其主要因素有如下几个方面:1、势单力薄,难成气候。目前,从总体上说,宣传队伍不可谓小,人数不可谓少,但人员精力难集中,整体合力难形成,队伍优势难以发挥。辟如,大多数乡镇宣传委员一般身兼数职,由于农村中心工作繁重,往往对 Under market economy conditions, publicity work should also focus on efficiency. Effectiveness can be achieved, and there is strength, strength and vitality in order to truly exert its advantages in reform, opening up and modernization. At present, there are many favorable conditions for doing publicity work, but the factors that affect the effectiveness of publicity work still exist. The main factors are the following aspects: 1, weakness, difficult climate. At present, speaking on the whole, the propaganda team can not but be regarded as small and with an irreducible number of people. However, it is difficult to concentrate the staff’s energy, and the overall cooperation is hard to form and the team’s advantages are hard to come by. For example, most township publicity committees generally hold several posts. Due to the heavy workload of rural centers,
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