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最近的“中国制造”风波,我个人认为不光只是贸易问题,更不能光把它以政治角度处理。基本上“Made in china”也是一个品牌,来中国采购的国家厂商是客户,当客户有所投诉的时候,我们来个反应强硬,在公共关系来说是个错误的动作,因为你面对的不只是厂商或国外贸易官员。从牙膏的二甘醇事件开始,在处理上我们就需要首先考虑全球消费者的权益,以获得国际传媒支持,一味从贸易角度出发,对国外的老百姓消费者只会损害“中国制造”这个品牌。
Recently, the “Made in China” storm, I personally think it is not just a trade issue, let alone deal with it politically. Basically “Made in china ” is also a brand, to come to China to purchase the national manufacturer is the customer, when the customer complained, we have a tough response, in the public relations is a wrong move, because you face Not just manufacturers or foreign trade officials. From the toothpaste diethylene glycol incident, we need to deal with the first consideration of the rights and interests of consumers around the world in order to obtain international media support, blindly from a trade point of view, foreign consumers will only damage the “Made in China” This brand.