论文部分内容阅读
习近平总书记在“2·19讲话”中指出,随着形势发展,党的新闻舆论工作必须创新理念、内容、体裁、形式、方法、手段、业态、体制、机制,增强针对性和实效性。要适应分众化、差异化传播趋势,加快构建舆论引导新格局。这一指示明确要求主流媒体要提升服务功能,精准定位受众,善于设置议题,做到同样主题、多样传播,形成全方位、多层次、多声部的主流舆论矩阵,加快构建舆论引导新格局。舆论宣传需要创新,创新才有进步,媒体自
In his speech “2.19,” President Xi Jinping pointed out: With the development of the situation, the Party’s public opinion work must innovate in concepts, contents, genres, forms, methods, means, formats, systems and mechanisms, and enhance pertinence and effectiveness Sex. To adapt to the popularization, differentiation and dissemination of the trend, speed up the construction of a new pattern of public opinion to guide. This directive explicitly requires mainstream media to enhance its service functions, accurately target audiences, be good at setting topics, do the same topic and diversify to form a mainstream media matrix of omni-directional, multi-level and multi-voice departments and speed up the construction of a new pattern of media guidance. Publicity needs innovation, innovation can be improved, the media from