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德阳市作为我国西部代表性城市之一,近年来旅游业迅速发展,逐渐成为当地支柱性产业,由此,德阳提出“着力打造世界旅游目的地”的目标。本文基于SWOT分析法,对德阳旅游目的地建设进行分析,并从旅游目的地建设定位、创新旅游发展方式、强化城市旅游功能、构建大德阳旅游圈、完善旅游配套设施和公共服务设施建设、丰富旅行社经营模式、加强网络营销推广体系建设七个方面提出相应的对策。
As one of the representative cities in the west of China, Deyang City has developed rapidly in recent years and gradually became a pillar industry in the region. Therefore, Deyang put forward the goal of making efforts to build a world tourism destination. Based on SWOT analysis, this paper analyzes the construction of Deyang tourist destination, and from the perspective of tourism destination construction, innovates the tourism development mode, strengthens the urban tourism function, builds the tourism circle of Dadeyang, improves the construction of tourism supporting facilities and public service facilities, Travel agency business model, strengthening network marketing system construction in seven areas put forward corresponding countermeasures.