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福特是美国的汽车大王,他有很多独道的经营之术。他在回忆录中,对产品的价格与成本之间的关系,曾做出颇为鲜见的论述。我认为,福特的价格观,对我们如何处理好当前生产资料和消费资料价格上涨过猛的局面,有一定的启发。福特指出:“我的政策是降低价格……我从不认为成本是固定的,我们应先订一个可把产品大量销售的价格,然后尽量降低成本迎合此价格要求。我从不担心成本,新价格自然会降低成本。”“一般人常先算出成本,
Ford is the American car king, he has a lot of monopolistic business operation. In his memoirs, he made quite a few comments on the relationship between the price and the cost of a product. In my opinion, Ford’s price outlook has some enlightenment on how to deal with the excessive price increase of the current means of production and consumption materials. Ford pointed out: “My policy is to reduce the price ... ... I never think the cost is fixed, we should set a price to sell a lot of products, and then try to reduce costs to meet the price requirements. I never worry about the cost of new The price will naturally reduce costs. ”" The average person often first calculate the cost,