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电影是否成功,最直观的标准是看票房,这是电影营销最核心的内容。尽管在今天,单纯银幕上的成功并不代表着影片的成功,但票房指数仍旧具有很大参考价值。因此,制片公司挖空心思在电影上映前运用各种营销手段,展开铺天盖地的宣传攻势。此种形势下,网络营销应运而生,他们利用网络的力量和多煤体手段为目标影片造势,吸引更多观众走进影院。2007年在美国颇有几个成功案例,其中虽然有不少歪招险招,但也有很多可取之处,值得借鉴。
The success of the movie, the most intuitive standard is to see the box office, which is the core content of movie marketing. Although today, the success of the simple screen does not represent the success of the film, but the box office index still has great reference value. Therefore, the studios take the initiative to use the various marketing tools before the release of the movie, launched overwhelming promotional campaign. Under these circumstances, internet marketing emerged as the times require. They used the power of the Internet and various means of coal mass to make the film a success and attracted more viewers into the theater. In 2007, there were quite a few success stories in the United States. Although there are many crooked adventures, there are many advantages and worth learning from.