论文部分内容阅读
背景综述从去年下半年开始,笔记本电脑厂商掀起一股时尚代言风。先后有神舟电脑签约李宇春,TCL笔记本牵手张靓颖等,不久前方正笔记本又宣布改变品牌形象并联姻名模于娜。国产笔记本军团开始集体踏上时尚之路。易观分析三大国内笔记本电脑厂商不约而同地走时尚路线,意在增强大众消费者对自身品牌的认知,这也表明家用市场将成为他们今后的主攻方向。然而易观国际认为,尽管过去两年家用笔记本市场一直在高速成长,但与商
Background overview From the second half of last year, notebook computer makers set off a fashion spokesman. Shenzhou computer has signed Li Yuchun, TCL notebook Zhang Liang Ying and so on, not long ago Founder notebook also announced the change of brand image and marriage model in Na. Domestic notebook Corps embarked on a collective fashion path. Analysys analysis of the three major domestic notebook computer makers go the fashion line, intended to enhance public awareness of their own brand, which also shows that the home market will become their main direction in the future. However, Analysys International believes that despite the rapid growth in the domestic notebook market over the past two years, but with the business