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不仅信息商品的交易模式需要选择,信息商品的价格模式也需要选择。 由于信息商品特殊的成本结构和市场结构,除了高度商品化的情形,信息商品的定价不再遵循边际成本法则,而主要取决于它给用户带来的价值提升。同样的信息对不同的客户(群)有不同的价值,对同一类信息,不同客户(群)对于内容和质量的需求也存在差异。为了最大限度地赢得利润,一个很自然
Not only the trading pattern of information goods needs to be selected, but also the price pattern of information goods also needs to be selected. Due to the special cost structure and market structure of information goods, in addition to the highly commoditized situation, the pricing of information goods no longer follows the marginal cost law, but mainly depends on the value it brings to users. The same information has different values for different customers (groups), and there is also a difference in content and quality requirements for the same type of information and different customers (groups). In order to maximize profits, one is natural