论文部分内容阅读
RTB潮起潮涌的今天,悠易抓住了程序化购买的发展趋势,其DSP2.0产品将帮助广告主化繁为简,这是“具有创新精神的一次探索和产业发展的一次飞跃”。DSP的概念一直被热炒,从美国一直炒到了中国。也从一个新的营销概念阶段发展到了目前的产品服务形态。2012年被誉为是中国DSP的元年,也被看做是DSP 1.0的初级阶段,解决的是客户单一的广告实时竞价需求。到了今年,随着客户需求的不断变化,能解决客户综合需求的DSP 2.0时代已经到来了。互联网的发展促使广告购买需求的变化媒体大环境的变革很多广告行业的企业们
RTB tide of tide today, you easy to grasp the trend of programmatic buying, its DSP2.0 products will help advertisers simplify, it is “an innovative exploration and a leap in industrial development ”. The concept of DSP has been hyped up from the United States has been speculation in China. But also from a new marketing concept stage to the current product service form. 2012 was hailed as the first year of China’s DSP, but also seen as the initial stage of DSP 1.0, to solve the client’s single real-time bidding ads demand. This year, with the ever-changing needs of customers, the DSP 2.0 era, which is able to address the combined needs of customers, has arrived. The development of the Internet prompted the changes in the demand for the purchase of the advertisement Many changes in the media environment Many companies in the advertising industry