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我国越来越多的晚报开始清晨出报,与晨报、早报同时送到了订户的家里,同时出现在报摊上,出报时间已经与晚报的名称不相符了。据慧聪媒体研究中心对72份重点监测的晚报调查,有46份晚报改到了早上出报,占64%。如果对这些晚报进一步分析,我们发现大型城市的著名晚报,如《新民晚报》、《北京晚报》、《扬子晚报》、《羊城晚报》、《今晚报》等,仍然在下午出报,出报时间却从下午4点以后提前到1点到3点,在3点以后出报的不足10%。看来即使是保持“名副其实”的晚报,也多少往早赶了一点。
More and more evening newspapers in our country started to be released in the early morning, and were delivered to the subscribers’ houses at the same time as the morning and early newspapers at the newsstands. The time of the newspaper was out of date with the name of the evening paper. According to HC Media Research Center survey of 72 key monitoring evening paper, 46 evening newspapers changed to the morning report, accounting for 64%. If we further analyze these Evening News, we find that famous evening news in large cities such as Xinmin Evening News, Beijing Evening News, Yangzi Evening Post, Yangcheng Evening News and Evening News are still reported and reported in the afternoon. Time is advanced from 1:00 to 3:00 pm after 4:00 pm, and less than 10% is reported after 3:00. It seems that even to keep “a veritable” evening paper, but also how many catch up earlier.