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在全球排名前20的品牌中,19家品牌符合商业常识,可口可乐的专业是软饮料,微软的长处是计算机,耐克聚焦运动装备,唯一的例外是维珍,其横跨航空、铁路运输、度假休闲、手机制造、传媒、互联网、金融服务、健康服务等多个领域,且在多个行业都缔造了营收上亿美元的公司,这让T0P20俱乐部里的其他公司望尘莫及,这个价值几十亿美元的品牌也会让那些相信商业常识的人深感不安。
Among the top 20 brands in the world, 19 brands are in line with business sense. Coca-Cola specializes in soft drinks. Microsoft’s strength is in computers. Nike focuses on sports equipment. The only exception is Virgin, which runs across aviation, rail transport, vacation and leisure , Mobile manufacturing, the media, the Internet, financial services, health services and many other areas, and in a number of industries have created hundreds of millions of dollars in revenue companies, which makes the other companies in the T0P20 club far behind, the value of billions of dollars The brand will also make those who believe in business common sense deeply disturbed.