论文部分内容阅读
商标是企业的无形资产,信誉的标志。保护商标,就是保护企业酌销售市场,维护企业形象,更重要的是维护企业的长远利益。然而,近年来商标抢注事件屡屡发生,已经成为不分国界,频频发生在企业间的普遍行为。一些商标被抢注的企业,尤其是拥有“驰名商标”的企业损失惨重,欲哭无泪。对于企业生产经营决策者来说,应该注意从以下几个方面来防范。 重视商标的“隐形价格”,及时注册
Trademarks are the intangible assets of a company and a sign of its credibility. Protecting a trademark means protecting the company’s discretion in selling the market, maintaining the corporate image, and more importantly, safeguarding the long-term interests of the company. However, the frequent occurrence of trademark squatting events in recent years has become a common practice among enterprises, regardless of national boundaries. Some companies whose trademarks have been registered, especially those with “well-known trademarks”, have suffered heavy losses and are crying. For enterprise production and operation decision makers, attention should be paid to the following aspects. Pay attention to the “invisible prices” of trademarks and register in time