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AT&T在CES2014上宣布了一个让用户十分惊喜的计划:Sponsored Data。可曾想过,当你看YouTube的时候,流量费用是由Google帮你支付给电信运营商的?没错,Sponsored Data就是这样一个计划。AT&T推出该计划的目的,就是让互联网公司(如Google、Facebook、Netflix、腾讯等等)“帮用户买单”:你在这些网站所消耗的流量,将由这些互联网公司帮你跟电信运营商结算。在今天的4G LTE时期,这样的计划无疑对用户有着巨大的吸引力。因为现在的情况是,用户不但要为产生的流量买单,而且还要耗费大量的时间看各种无聊的广告。显然,用户在这个消费过程中完全处于劣势。如果Sponsored Data计划能够实施,用户忍受诸如强制观看广告也是可以接受的,因为流量费有人买单了,这对于消费者而言也是受益的。爱立信CEO卫翰斯对于这个计划给予了很高评价,他认为这是一个很赞的创新。AT&T将固定电话时代的商业逻辑应用在了4G时代的数据网络上。当然,说这话的原因是爱立信的
AT & T at CES2014 announced a very user-friendly program: Sponsored Data. Ever wondered, when you look at YouTube, the traffic charge is paid by Google to help pay for your telecom carrier? Yes, Sponsored Data is one such plan. The purpose of AT & T’s launch of the program is to allow Internet companies (such as Google, Facebook, Netflix, Tencent, etc.) “to help users pay ”: the traffic you spend on these sites, these Internet companies will help you with the telecom operators Settlement. In today’s 4G LTE period, such a plan undoubtedly has a huge appeal to users. Because now the situation is not only for users to pay for the traffic generated, but also spend a lot of time watching a variety of boring ads. Obviously, users are completely at a disadvantage in this spending process. If the Sponsored Data program is to be implemented, it may be acceptable for users to endure advertisements such as compulsory viewing because the traffic fee is paid by someone who benefits the consumer as well. Ericsson, CEO of Ericsson, spoke highly of the project, which he thinks is a great innovation. AT & T applied the business logic of the fixed-phone era to the data networks of the 4G era. Of course, the reason for saying this is Ericsson’s