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2004年7月5日,海南旅游卫视全新改版:将大部分节目换成新节目。原频道标志也同时更换。旅游卫视负责人对此表示,此次频道新版节目投资9000万元,意在冲击一流专业频道。改版后的节目将强调“以资讯为主线、时尚娱乐并重”的频道特色,全天直播资讯节目总量3小时,引进和自制各色旅游时尚节目日首播总量6小时。由于游游卫视是目前国内唯一没有地域概念的省级卫视,同时也是第一个股份制上星电视台,这显然对中国电视的影响巨大,其巨大的体制创新意义从而给我们一个绝佳的探讨标本;同时,在频道专业化和节目对象化等种种业界鼓吹的旗号下,如何实现良好的经济效益也是一个现实课题。
July 5, 2004, Hainan Tourism Satellite TV a new revision: most of the show into a new program. The original channel logo is also replaced. Travel TV official in charge of this said that the channel new version of the program investment 90 million yuan, intended to impact the first-class professional channel. Revised version of the program will emphasize the “information-based line, both fashion and entertainment,” the channel features, all-day live information program total 3 hours, the introduction and home-made colored tourism fashion show day total 6 hours. As a result of the fact that it is the only provincial TV station in China that has no geographical concept and is also the first joint stock company to go to Star TV Station, this obviously has a huge impact on Chinese television. Its enormous institutional innovation has given us an excellent exploration specimen At the same time, how to achieve good economic benefits is also a real issue under the banner of various industries such as channel specialization and program objectification.