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市场营销专业主要学习市场营销及工商管理方面的理论知识,教学上注重营销的方法和技巧训练。培养学生具备有分析和解决营销问题的能力。但实际上传统的教学模式注重理论知识的教学,缺乏对学生实践能力的培养,所以必须对市场营销专业的课堂教学进行改革。基于此,主要探讨任务驱动型的教学方法在市场营销中的应用,以及运用任务性教学方法应该注意的事项。
Marketing major study marketing and business management theory, teaching emphasis on marketing methods and skills training. Develop students’ ability to analyze and solve marketing problems. However, in fact, the traditional teaching mode pays attention to the teaching of theoretical knowledge and lacks the cultivation of practical ability of students, so it is necessary to reform the classroom teaching of marketing specialty. Based on this, it mainly discusses the application of task-driven teaching method in marketing and the matters that should be paid attention to when using the task-based teaching method.