第三代企业家开始靠“影响力”引领市场

• 作 者: 管理学家
• 出 处: 纪实
• 发表日期: 2009年13期
• 关键词: 企业家精神 张朝阳 史玉柱 王文京 冯仑 商业新闻 杨元 刘晓庆 第三代 杨澜

里根当选美国总统,有记者问,你作为演员怎么就能当选总统呢?里根回答说,又有哪个总统不是演员呢?如果把这句话套用在著名企业家身上,也基本正确。李宁、杨澜、刘晓庆从社会明星变成商业明星;潘石屹、冯仑从企业家变身为文化明星,柳传志、马云、王文京、杨元庆、史玉柱、张朝阳……成为舆论关注的商业新闻明星,这些现象本身就有社会意义上的深层合理性。

When Reagan was elected as president of the United States, a reporter asked, “How can you be elected as an actor?” Reagan replied: What other president is not an actor? If this statement is applied to famous entrepreneurs, it is basically correct. Li Ning, Yang Lan, and Liu Xiaoqing changed from social stars to commercial stars; Pan Shiyi and Feng Lun transformed themselves from entrepreneurs into cultural stars; Liu Chuanzhi, Ma Yun, Wang Wenjing, Yang Yuanqing, Shi Yuzhu, and Zhang Chaoyang became business news stars concerned by public opinion. These phenomena themselves There is deep rationality in the social sense.