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本文分析了当今信息时代,在竞争空前激烈的市场条件下的中小企业营销现状,集中表现为营销理念落后,营销手段简单及营销战略缺乏等。通过分析原因,本文认为只有通过营销创新,建立快速反应的营销体系,才能适应不断变化的营销环境,更好地满足客户的需求,实现企业目标。
This paper analyzes the status quo of SMEs marketing under the unprecedented fierce market conditions in today’s information age, focusing on the backwardness of marketing concepts, simple marketing methods, and lack of marketing strategies. By analyzing the reasons, this article believes that only through marketing innovation and the establishment of a rapid-response marketing system can we adapt to the ever-changing marketing environment, better meet the needs of our customers, and achieve corporate goals.