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群众文化品牌既是产业也是事业,群众文化品牌的打造是推动中国特色社会主义文化建设的有力措施,也是造福群众、改善民生的内部驱动,本文从群众文化品牌的特征出发,探讨打造群众文化品牌的基本措施和思路。
The mass culture brand is not only an industry but also an undertaking. The building of a mass cultural brand is a powerful measure to promote the building of a socialist culture with Chinese characteristics. It is also an internal drive to benefit the masses and improve people’s livelihood. Starting from the characteristics of mass cultural brands, Basic measures and ideas.