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Atlas利用Facebook的永久ID解决了移动中的cookies难题。如果说,cookies是用户留在网页上的脚印的话,Facebook的ID更像是一个人的指纹,更具有唯一性,无论用户到哪里,都可以通过这个指纹识别出背后具体的个人。因此Atlas也自称为“基于人的营销”。
Atlas uses Facebook’s permanent ID to solve the mobile cookie problems. If cookies are the footprints of a user staying on a web page, Facebook’s ID is more like a fingerprinting of a person, and more uniqueness. The fingerprints identify the specific individuals behind the fingerprints. So Atlas also claims to be “people-based marketing.”